We're not tradies. Here's why that's a good thing.
Every competitor says they understand your business because they ARE tradies. We can't win that fight — and we don't need to. We're outsiders who actually listened, built something that works, and have nothing to hide.
CAYDIN
Ran kitchens for a decade. 400 covers, half the staff, middle of a heatwave — nothing got dropped. That's not cooking. That's systems under pressure. Now he builds AI systems that do the same thing for trade businesses.
NADINE
Brings the brand, the marketing eye, and the human side. She's the reason Freetide doesn't feel like software built by engineers.
Our best mates are tradies. That's the whole story.
Sparkies. Concreters. Chippies. We've watched them miss calls on-site, spend their Sundays chasing quotes that go nowhere, and lose jobs to blokes with worse work but better Google reviews.
We built Freetide because we were sick of watching good tradies get beaten by bad systems. Not because we thought tradies needed more software — because we saw smart, hard-working people losing jobs to problems that shouldn't exist in 2026.
“We don't know how to pour a slab. But we know how to make sure the bloke who does never misses another job.
Three steps. That's it.
We learn your business
A quick call. What you do, where you work, what a good job looks like for you.
We build your system
We set everything up. Website, phone, Google presence, AI intake. You don't touch a thing.
You get qualified jobs
Leads come in, we filter them, you get the ones worth calling.
Principles. Not promises.
See if Freetide's a fit — honestly.
We'll pull your Google, your reviews, your ad setup. Show you exactly what's costing you jobs. Yours to keep, signed up or not.